In 2012, CBS.comВ wrote an article that spoke of Shapiro embracing the new wave of social media and expanding on it.

This new idea of social media completely reconstructed the way that the team President, Mark Shapiro, thought about communication. The team ended up sending out thousands of tweets throughout the year that provided opportunities for fans to receive memorabilia, tickets, and much more. The team does not have the number of followers that a team like the New York Yankees or the Boston Red Sox may have but they have been successful with establishing the information for their fan base. The campaign became a success over the past few years which allowed the Indians to gain over 150,000 followers. It's creating an opportunity for people to come out and have fun at the ball game whether they know what a grand slam is or not. Social media has given the Indians a chance to gather followers that may not even be a fan of baseball, but just a fan of social media looking to have a fun night. This is quickly becoming the best way for the Indians to communicate with their fan base as well as creating new ones. The organization has upgraded all of its social media outlets to increase fan involvement and expand the market beyond just fans. The Indians have completely reconstructed the way that a sports team interacts with its fans. The team seems to have made quite the buzz around the social media breakout. All of the media they use have been converted to social media to increase fan interaction. They have started a new strategy that will change the way that all of the teams, not just baseball, can distribute information while expanding its fan bases. The Cleveland Indians major league baseball team set out to do something completely new and different for its fans this year. Here is a quick infograph of the #bravesmove. The focus will be on the good and bad of the posts since the news was announced. This seems to be the main source for news outlets and people around Cobb County and there have been plenty of posts with this hashtag since the day the news was announced. Some information that is trending about the Braves is the # bravesmove on Twitter. There have been many good but also many bad things said about the move. Over the past few weeks, the Braves have been getting a lot of different attention from news sites throughout the country and around Atlanta. Here is a link to the video that President John Schuerholz sent out on the Atlanta Braves website. There were only a few people that had any idea of this plan. The announcement was kept completely under wraps from the media and all of the Braves staff. On November 11, 2013, president of the Atlanta Braves John Schuerholz announced that the Atlanta Braves will be building a new stadium in Cobb County in 2017.

However, something new happened this year that surprised not only the team, but all of the Atlanta Braves fans across the country. The team took some vacation time while the front office focused on trying to piece together the perfect team for next season.

The focus for the Atlanta Braves at the end of the 2013 season was the same as it had been for every season. The season had many ups and downs but the team had a great year winning the National League East division and having close to 100 regular season wins. The Atlanta Braves wrapped up their 2013 season losing to the Los Angeles Dodgers in the National League Division Series.

We ain t dead yet